FOUNDER & EDITOR
Hi, I’m Annapoorna Virdi — a strategist, storyteller, and an actor.
Over the past decade, I’ve worked across consulting, startups, and the performing arts — helping organisations think more clearly about systems, scale, and human behaviour.
That blend of analytical rigour and creative storytelling is what I bring to I Will Circle Back (IWCB). I move comfortably between spreadsheets and scripts, strategy decks and scenes — and IWCB lives at the intersection of those worlds.
Why I Will Circle Back
I started IWCB because I was tired of climate and sustainability stories that felt like doom, guilt, or jargon. To me, circularity isn’t an abstract concept — it’s already alive in the way people reuse, repair, adapt, and reimagine their lives every day.
IWCB is my way of capturing those stories — through writing, short-form content, practical tools, and conversations with people building and living circular ideas in the real world.
At its core, IWCB is about moving circular ideas out of white papers and into everyday culture — making them relatable, nuanced, and grounded in how people actually make decisions.
The People Behind IWCB
IWCB is shaped by a growing group of contributors — researchers, writers, creatives, and practitioners exploring circularity through different lenses.
Rather than speaking in a single voice, the platform brings together perspectives across fashion, consumption, business models, and culture — with close attention to incentives, trade-offs, and what genuinely scales in practice.
Contributions evolve over time, reflecting the experimental and collaborative nature of circular systems themselves.
Sangeetha
Venkatraman
I write about sustainability and the circular economy to make these ideas more accessible and actionable. Through IWCB, I explore how everyday choices shape the planet, and why awareness at an individual level matters alongside systemic change. My hope is that these conversations encourage people to think differently—and carry that awareness forward in their own lives.
Garima
Raj
I work across cleantech and deeptech ecosystems, bringing experience from national missions, startup-programs, and ecosystem building organsiations. Through IWCB, I explore and map how and where money flows across circular fashion to equip the ecosystem with tools and connections that help scale climate-forward solutions.
Elizabeth (Queen) Chukwu
The body is a space, and fashion is how we curate it — often at the Earth’s expense. As Director of Media at Our Youth for the Climate, I focus on climate eduction; as a contributor to IWCB, I explore how fashion shapes our relationship with our bodies and the planet. I write about circular fashion as a way to rethink consumption, reconnect with the natural world, and imagine more regenerative ways of living.
Vinita
Kumari
I work as an IT professional supporting a US-based insurance client. Seeing the scale of waste created by everyday consumption drew me toward circularity. Through IWCB, I help spotlight circular fashion brands and more mindful alternatives. I try to live minimally, and I write in the hope that even small shifts in everyday choices can contribute to a more collective response to climate change.
Sherry
Aggarwal
I work in data analytics, helping businesses make data-informed decisions. Through IWCB, I explore how everyday choices connect to larger systems — from consumption to waste. As a mother, these questions feel personal. I support IWCB by shaping ideas, organising content, and sharing stories that make circular living feel practical and human.
With Thanks
IWCB has also been shaped by generous one-off collaborations and behind-the-scenes support, including:
Laghima Gupta (Website co-development)
Abhishesh Aggarwal (Guest writer)
(This list will continue to grow.)
Join the Conversation
Interested in Contributing or Collaborating?
IWCB is always open to collaborating with researchers, writers, creatives, founders, and practitioners who are curious about circular systems — and who care about clarity, nuance, and real-world impact.
If you’re interested in writing, research collaborations, interviews, or experimental formats, we’d love to hear from you